Meta (Facebook) brings Instagram Reels to Facebook. Essentially similar to TikTok and YouTube Shorts

If you wanna stay in the competition, you gotta copy and adapt. That’s just how it works.

Previously, the Reels feature, a carbon copy of TikTok and Vine, has been made exclusive to Instagram. However, Meta has recently announced that they are bringing this feature to Facebook, with the intention of helping content creators make money through this short-form video platform.

The Facebook version has features that were adapted from the Instagram version, plus new features such as more flexible advertising alternatives, remixes, and the ability to share the Reels through Stories. Facebook Reels would be available in over 150 countries, including the Philippines.

The Reels Play Bonus program, a $1 billion creator investment, pays creators up to USD 35,000 (~Php 1.8 Million) for their reels depending on the reel’s view count and qualification. Creators can earn money in different ways, such as in-stream ads and Stars. Facebook is also bringing direct monetization for Reels. Currently, overlay ads are being tested in the USA, Canada, and Mexico and soon in other parts of the world.

Each Reel can only be 60 seconds long like the Instagram variant (in comparison, YouTube Shorts has the same required duration while TikTok can go as long as 3 minutes). You can also edit your reels before sharing them as well as select privacy options. If you feel like you are not ready to share the reel to the world, you can save it as a draft and finish it for later.

Here are the new features of Facebook Reels:

  • Remix: Create your own reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel. 
  • 60-second Reels: Make reels up to 60 seconds long.
  • Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button. 
  • Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats. 

In addition to these new features, Meta is also adding ways to make them easily discoverable

  • Reels in Stories: You can share public reels to Stories on Facebook, making it easy to share favorite reels with friends and giving creators more visibility and reach. You’ll also be able to create reels from existing public stories.
  • Reels in Watch: You’ll be able to watch reels directly within the Watch tab and we’re developing tools to help you create reels in the Watch tab as well. 
  • Top of Feed: We’re adding a new Reels label at the top of Feed so you’ll be able to easily create and watch reels in just a few clicks.  
  • Suggested Reels in Feed: In select countries, we’re starting to suggest reels that you may like in your Feed from people you do not already follow.

Source: Facebook