Xiaomi Mega Launch Part One, summarised!

The Mi 10 series

As you may have heard, Xiaomi had a huge launch livestream yesterday. However if you are waiting for the Mi Mix series, then that would be for today. Right now, we will summarise the Mega Launch on this article.

Sales Figures:

Xiaomi became the third largest smartphone company in terms of market share and had reached a value of at least 245.9 billion CNY (~$37 billion US) in 2020 and had a YoY (year-on-year) growth of 19.4%

According to Counterpoint, Samsung is still the top player in the smartphone business. However, Xiaomi is continuing to grow and has surpassed Apple to become the third largest smartphone maker in the world. With a staggering growth from 31.7 in Q3 2019, all the way to Q3 2020. In comparison, Huawei’s shares fell, possibly due to US sanctions from 66.8 in Q3 2019 to just 50.9 in the last quarter. That’s nearly a 16% drop.

Products Announced:

Mi 11 Pro

One of the first products launched is the Mi 11 Pro, the company’s second highest-rated flagship. The phone’s tag line is “The King of Android” (translated). This phone comes with the same Samsung ISOCELL GN2 sensor the Ultra came with, meaning, a high-grade 50mp sensor for its main camera. The sensor measures 1/1.12″. Which is slightly bigger than the one iPhone 12 Pro Max shipped with.

By default, without binning, it takes a 1.4µm pixel size shot, and with 4-in-1 binning, takes 2.8µm pixel size shot

The phone supports 8K video recording and 5x optical zoom with OIS, using its 8mp telephoto camera. This means a user can zoom up to 50x without losing too much quality. It also supports super slow motion at 1920 fps. For its ultrawide, it uses a 13mp sensor with a Field of View of 123 degrees, typical for an ultrawide sensor.

For performance, it uses the latest Qualcomm Snapdragon 888 5G processor and has two RAM options: 8 and 12GB.

For the sound, Xiaomi has partnered up with Harman-Kardon to finetune its sound quality, and the Mi 11 Pro comes with dual stereo speakers and of course, no headphone jack

The Apple of China also said that the Mi 11 Pro will not come with a charging brick nor cable, for “environmental reasons”. Definitely an original idea and not an excuse to sell more chargers. Although they did say it will make the production more expensive, which is also totally not an excuse.

The Mi 11 Pro is powered with a 4250mAh battery and comes with 67W fast wired and wireless charging. According to Xiaomi, the phone charges to full in under 37 minutes, either way you charge.

Finally, we will cover here the display. It comes with a 6.81″ SAMOLED screen paired with Dolby Vision, for vivid and bright imagery. The display supports 10-bit colour and HDR10+. The refresh rate is what you would expect: 120Hz refresh rate. The display is protected with Corning Gorilla Glass Victus.

For the first time in Xiaomi’s history, the Mi 11 Pro and Ultra will be IP68 water and dust resistant. As advertised, the Mi 11 Pro can dive down up to 42m deep without the phone dying. But for a more guaranteed rate, 1.5m in 30 minutes.

We will make a separate article all about the Mi 11 Pro soon.

Mi 11 Ultra: The Ultimate Android

The pinnacle of the Mi 11 series! The Xiaomi Mi 11 Ultra looks pretty much the same as the one we saw in the leaks. Xiaomi mainly highlighted its secondary display and cameras!

The phone comes with a brand new sensor from Samsung, the Samsung ISOCELL GN2 sensor which was also seen on the Mi 11 Pro, and twin 48mp Sony IMX586 for its periscopic telephoto sensor as well as ultrawide camera. The telephoto sensor can zoom up to 120x without losing quality, take a shot at the moon! The ultrawide camera has a larger field of view than the Mi 11 Pro at 128 degrees.

The Mi 11 Ultra is notable for having (currently) the highest score in DXOMark with a whopping 143 overall points! DXOMark is still publishing its review, but you can read our article about it here and we will update the page once DXOMark publishes its review.

The phone has a 64 point direct Time of Flight for faster focusing speeds. Like the Mi 11 Pro, the Mi 11 ultra supports 8K video recording at standard 24fps.

We’ll discuss the secondary display. It is a 1.1″ AMOLED display. Like the older Meizu Axon 7 Pro, the main purpose of this display is for taking selfies using the main camera, but you can also use it to see different notifications

For the performance, it comes with the usual flagship, Snapdragon 888 5G processor, it was not discussed much in the livestream, but that is because that is given already, and the Mi 11 Ultra focuses on camera and not gaming.

Like the Mi 11 Pro, the Mi 11 Ultra has dual 67W fast wired and wireless charging but a larger battery capacity of 5000mAh

The 6.81″ SAMOLED display is the same as the Mi 11 Pro, with a max brightness of 1300 nits. For the sound, it comes with Harman-Kardon stereo speakers but no headphone jack.

The Mi 11 Ultra has a ceramic build and comes in two colours: White and Black

The demo of the ceramic white, looks sus-picious

Click the button below for Part II!