PureUI is Nokia’s new UI design language

AndroidOne is over party?

For several years, Nokia has used a pure vanilla version of Android and promises stable and continuous updates through the Android One program. However, the program may have been dead because the website still features Android 10 as the “latest Android operating system” and features 2020-ish phones like the Xiaomi Mi A3 and the Nokia 8.3.

Speaking of Android One, Xiaomi has started deviating from the program and companies like Infinix, Kyocera, Cherry Mobile, Motorola, and even Nokia have never featured a phone with the Android One branding anymore for a long while now. We’ll discuss Android One in a future article, including its downfall.

With PureUI coming to new Nokia devices, AndroidOne stopped being a priority for Nokia and instead, HMD is trying to build its own identity while keeping its biggest strength — continuous software upgrades, in line.

The new UI is designed to be future-proof, clean, flexible, and consistent featuring minimalist icons and a familiar Nokia blue scheme. The UI design seems to be a mix of Material You and Windows 11, which is no surprise considering Nokia’s history with Microsoft.

The icons are made using light strokes which are also flexible and easily adjustable to suit the display requirements of a particular device. They also have cute animations when hovered.

Included with PureUI is its very own typeface called “Nokia Pure”. This will be used throughout the UI and can be seen throughout Nokia’s website.

The company is no stranger when it comes to the infamous “Corporate Memphis” art style. PureUI will also make use of it which makes it easier for developers to build consistent-looking screens.

Of course, dark mode is supported. The icons and interface will adjust to their style accordingly.

It’s not only smartphones where PureUI is supported. Committing to its flexible goal, PureUI is suitable for all types of displays ranging from smartphones to smartwatches.

Finally, PureUI has a wide array of tools that developers can use to build complex web-based dashboards that are easily adjustable from tiny smartwatches to large wall-mounted TVs.

The time for PureUI to be available on Nokia handsets is currently unknown, with the Nokia Pure website only saying “Coming soon”. It’s also worth noting that Nokia has slowly started abandoning its pure Android roots and instead is trying to build its own identity, starting with the new UI design.

Source: NokiaPure via GSMArena