We sure are internet-savvy, aren’t we?
Filipinos spend almost all their time online, and even more so when the pandemic hit. According to Brussels-based marketing Sortlist, Filipinos spend 10 hours and 56 minutes on average online, making the Philippines the country that uses the internet the most, out of any country in the world. 67% of the population use the internet
From that time accumulated, 4 hours and 15 minutes are spent on socmed per day, equivalent to 65 days a year.
“Over the past 18 months or so we have spent more time behind a screen than ever. As a result of the pandemic, many people have been forced to work from home, spend copious amounts of time on Zoom calls and used their free time to scroll social media and utilize the array of apps at our disposal, but all of this time spent online can build up,” Nicolas Finet, Co-Founder and CMO at Sortlist, said.
“In today’s world the majority of day-to-day tasks are completed online and this isn’t a bad thing, but it’s important that we remind ourselves that there is more to enjoy than just social media and online browsing,” he added.
The top 10 countries in the list include (in order, from first to last) The Philippines, Brazil, Colombia, South Africa, Argentina, Malaysia, Mexico, Indonesia, Thailand, and Taiwan. In terms of percentage, Taiwan has the highest number of users as it has 90% of its entire population using the internet, followed by Argentina at 80% and Brazil at 75%.
The data researched by Sortlist also found out that an average person spends around 52,925 minutes using social media per year. This translates to 36 days, 18 hours, and 5 minutes on average just for social media alone. In all this, YouTube is where Filipinos spend their time the most, accumulating to 11 days and 14 hours on average. TikTok comes on second, at 6 days and 16 hours.
You can read the full report on Business Mirror.