The company is not called “Movieflix” for a reason. They are now pandering to the most oppressed group of society… Gamers!
According to a job listing, Netflix is planning to venture into the video games market soon. There are about 200 million subscriptions to Netflix, and some of them includes gamers.
The company has hired former EA executive Mike Verdu to lead its “interactive” department. According to a Bloomberg report, the reason for this move is because Netflix is planning to venture into the videogame market as well.
The plan for this gaming division is to “create new types of stories and new product experiences,” according to the job listing mentioned. It seems vague, but it seems Netflix wants to create its own games rather than be another Steam or Epic Games Store competitor. So don’t expect any of the available games on Steam to be available on Netflix as well.
The “gaming division” of Netflix was first hinted during E3 2019, when the company announced that a mobile game based on Stranger Things was planned. Furthermore, the company is also eyeing Fortnite as its main competitor for the gaming market.
One example of a game that Netflix produced is a game based on the Black Mirror series called “Black Mirror: Bandersnatch”. We can already tell that the games Netflix is planning to create are based on its biggest-hit franchises.
The opportunity before us is to expand our slate of interactive innovations and capabilities, including but not limited to new types of features, game-like experiences, and different ways of interacting with stories,” the job listing says. “It’s time to reimagine the future of entertainment yet again.”
While there is no specific release date, Netflix wants games on its platforms as early as next year. However, we are not eager to see the success of Netflix into gaming since it is not really their main quota. Companies like Google have tried to venture into the gaming market as well, the latest being Stadia, but that ended up being a failure.