PUP and Innity Philippines to Launch GEAR UP! A Media Planning Seminar!

Ready to set sail into the realm of Digital Media Buying and Planning?

Before proceeding, we’d like to thank the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) for having us as media partners. They allow us to grow and become mainstream and that is also a sign of other organizations trusting our articles as accurate and truthful.

Alongside Innity, another Public Relations Agency, PUP will be launching a digital workshop and seminar for aspiring digital business owners out there, such as those selling online. After two years of virtual engagements and workshops, it has made its glorious return, first announced at the PUP-COC Audio Visual Room (AVR) on December 5, 2023.

Fourth Year DAPR students have collaborated with Innity to make this exciting and engaging digital workshop possible. It’s called Gear Up, as the title says. The event will have an extensive focus on Digital Media Planning and Buying.

The workshop will guide participants through the fundamentals of digital buying and planning, as well as spread their content across various media channels like Facebook, YouTube, or even their own blog (like ours). Its goal is to instill theoretical and practical knowledge on how businesses work, not just from the basic selling, but also when it comes to pricing, logistics, and be competent in data-driven decision-making process.

Gear Up is also designed so that participants will know how real business and corporate world actually works versus when you’re only in the classroom and never exploring. Not just that, it also provides a one-of-a-kind opportunity so that students know how does being a marketer or a public relations officer work for different companies or agencies!

To prepare for the event, PUP also teamed up with RED Images which acted as the event’s official studio. Above is an exclusive photoshoot done by RED Images. They are known for their timeless and premium-quality services. Gear Up is also presented by In2It Cosmetics, a company that provides world-class beauty to Filipinas everywhere so that they’ll be in their most confident and comfortable selves and make a stand-out look.

PUP also thanked all of its media partners that helped spread the word, and we, TechnophilePH, would like to give our thanks back and having us as one of the institution’s exclusive partners!