In terms of market share
Xiaomi’s growth worldwide has been steadily rising, at an enormous value. Currently, according to Canalys, the company has an 83% growth and this number will continue to rise so as long Xiaomi releases device that are worth the value. Xiaomi is known for having great specs for such an affordable price.
In a recent report, IDC also agrees. Like Canalys, IDC’s report said that Xiaomi is at second place in terms of market share, defeating Apple (who is now third in both reports). What is behind Xiaomi is the gigantic conglomerate Samsung. Like from Canalys’ report, IDC’s report shows that 3 of the 5 companies in this list are Chinese. Only Samsung and Apple aren’t.
“Globally, all Chinese brands are growing rapidly, with Xiaomi hitting record volume this quarter and year-over-year growth of 86.6%. Another rising star is realme, which saw the fastest year-over-year growth among the top 10 at 149% and more than three quarters of its volume coming from outside China. As all these Chinese brands increase their focus in regions like Europe, Latin America, and the Middle East and Africa, the competition will only get more intense for the likes of Samsung and other players in those markets.” said IDC research director Nabilia Popal in a statement
Xiaomi’s YoY is also quite notable, having an 86.6% growth. Interestingly enough, the Chinese companies showed large figures for growth while Samsung and Apple lagged behind. Xiaomi grew from 10.3% last year to an enormous 16.9% in just a year. IDC also noted Realme’s constant and rapid growth, and is currently the fastest YoY growth on the top 10 list. IDC also said that the value Chinese phones get will be a huge challenge for other competitors in the market.
IDC also noted that this report also includes brands like POCO and Redmi, which are both owned by Xiaomi. Hence, the unusually large YoY growth. Realme isn’t seen here though but with all BBK brands combined (Oppo, Realme, Vivo, OnePlus), they deserve the top 5 positions.