By that we mean, the brand, and its earphones called Nothing Ear 1
Carl Pei, CEO of OnePlus, previously announced that he is initiating a startup (no, it’s not a division of OnePlus) called “Nothing” in the same fashion as Elon Musk’s “The Boring Company”. ‘Nothing’ focuses on tech accessories and lifestyle goods.
Three days ago, the company finally revealed its first product called “Nothing Ear 1 TWS”. “TWS” stands for “true wireless stereo” which means, you guessed it, they have stereo audio and are wireless. The buds cost USD 99/ EUR 99/ GBP 99 and will be available for sale in the UK, US and 45 different countries
Pei describes the earbuds as “a breath of fresh air in a cluttered and indifferent market,” and said the earbuds will “[set] the tone for our connected digital world to come.”
Everything about the design is transparent, including the earbuds themselves. The case is semi-transparent and the earbuds can last up to 34 hours inside the case, and about 6 hours when using the earbuds themselves. The case has 570mAh battery capacity and supports fast wired and wireless charging. They can be charged with Qi-compatible chargers or through USB-C cables
Nothing went for wireless earbuds for its products because it is a growing market and the company is expecting that it will grow further. The transparent design is also a conscious choice, as, according to Pei, this transparent design will help them distinguish from their competitors that mostly use matte black or all white, similar to Apple’s airpods.
Like other wireless earbuds, these also have gesture and tap controls that are customizable through its companion app as well as noise-cancellation features. The buds are also IPX4 rated which means they should resist a little bit of sweat and light splashes.
While the official sale is on 17th August, Nothing will start pre-selling it tomorrow, 31st July through its official website, though there’s limited quantity. In addition, Pei announced that Nothing will continue to announce more products, but did not disclose which.