IDC: Samsung Leads Q1 2024 Once Again. Transsion Sees a Rapid YoY Growth!

Look out, Xiaomi, a new contender hits the scene!

The International Data Corporation (IDC) has released its latest smartphone shipment tracker for 2024. Its findings were quite interesting this time around. Samsung is back on top and a new rising player that goes by the name of “Transsion” is racing the top 5 quite fast! If you’re not aware of who they are, they are the group responsible for Tecno, Infinix, and Itel. Three brands that have seen a massive growth in the Philippines, Africa, and the rest of Asia thanks to their unique pricing strategies.

Apple is yet again second place in this smartphone race, and compared to Q1 2023, they have declined slightly, going down from 20.7% to 17.3%. This is the same for Samsung despite their top position success. However, Samsung has a much lower negative YoY change as opposed to Apple.

The most interesting part of this graph is Transsion with a stunningly significant lead. Growing from 5.7% to 9.9% within the course of a year. This year, the company has made even more aggressive moves by releasing top-quality flagships and budget phones that aims well to consumers. These phones, both from Tecno, are the Camon 30 Series and the POVA 6 Pro. Let’s also not forget that Infinix just recently released the Note40 series which all feature wireless charging and curved AMOLED at a decent price point. Itel also made rounds recently with their RS4 budget gaming phone.

Although brands saw a decline, overall, there were more smartphones shipped this year than last year. There are 289.4 million phones shipped in Q1 2024, accounting for 7.8% yearly growth. IDC also noted that smartphone sales are growing for the third consecutive time which shows that the industry is recovering from the wounds of the pandemic.

While Huawei is not in this list, the brand is seeing a large resurgence in its home country, China, thanks to government efforts and innovative technology, despite them not having Google services. Although Samsung has negative growth, they are in a much better position overall now compared to the previous recent quarters.

Source: IDC