Aggressive marketing will always win.
Canalys has recently published its annual report about the performance of the smartphone market for 2021. According to their report, Realme won that year as it placed first on the highest-selling smartphone manufacturer. It’s highly ahead against its other competitors such as Vivo and Transsion (Infinix and Tecno)
Realme has an 8% increase in growth while Vivo, even in the 2nd place position, has a downward growth of 27%. Due to Transsion’s aggressive arrival in the Philippine market, along with highly competitive handsets, the company grew massively and has ultimately dethroned Xiaomi in the Q4 rankings, a monumental and surprising sight on market share reports like this. Samsung also has seen a massive growth but also is shrinking in the position, while Oppo has a massive shrinkage but remained in fourth place. This is only for the last quarter of the year, by the way.
If we’re discussing the top manufacturers of 2021, Realme is still on the top, and it’s not even marginally close compared to its BBK siblings Vivo and Oppo. Xiaomi, while it’s on the lowest end of the market share, accounted for a massive 103% growth. This is contributed thanks to their mass-produced handsets with top-notch hardware and valuable price.
For a brand that only has recently started, this is more than decent, as other new brands fail to meet. Transsion, while not a completely new company, they only have recently arrived, and their performance is more than spectacular and we’re hoping for them to see in the top 2022 manufacturers considering they have released top-notch phones in the midrange segment with features not touched on this price range, such as the periscope camera on the Zero X series
Source: Austin Huang