Huawei may sell its phones and other products under a new brand name

How to get out of a ban? Easy! Just change the name.

The Huawei P50 Pro, the company’s latest flagship

By now, everyone is well aware of Huawei’s situation and how it crushed their dreams and ambitions to lead the 5G infrastructure. However, in case you aren’t, the company is restricted from working or trading with US companies because the US has recognized Huawei as a threat to national security due to concerns about surveillance through their smartphones and other infrastructures.

Huawei has done several ways in order to bypass the ban. One of these tricks is selling Honor. Currently, Honor is an independent company and is no longer associated with Huawei. Strangely though, their latest handsets are technically just rebrands of Huawei’s but with Google services and probably poorer software because they lost the big R&D their former parent company has.

According to GizChina, the company will soon launch phones under a new brand name called TD Tech. This is yet another tactic from Huawei in order for them to bypass the ban and stay afloat in the market. If they sell their phones, with exact same specs, engineering, and technology under a new brand name, then they may get access to Google services and 5G infrastructure. They might not get all the shares from TD Tech, but they’re still getting something from them.

Currently, TD Tech’s latest handset is the N8 Pro, which is nothing more than a rebranded Nova 8 Pro. The company will also rebrand the Huawei Mate 40E under its own name. It is reported that the company will continue rebranding Huawei phones in the P, Mate, Nova, and Enjoy series. The company will also rebrand several accessories and wearables Huawei currently has released such as smartwatches and fitness bands. TVs and tablets are also reported to be rereleased under the TD Tech branding.

Due to the ban, Huawei lost its standing as the global smartphone maker and in the third quarter, the company lost 38% revenue in contrast to the same period a year earlier. The US restrictions slowed down production of Huawei’s smartphones as well as their own Kirin chipsets.

Source: GizChina