Fathom launches in Asia-Pacific, redefining employer branding with data-driven insights and bold strategies, stepping in where Universum left off
Hold onto your corporate handbooks, folks! While Universum’s tucking itself in for an early bedtime, Fathom (www.fathom.inc) has just gate-crashed the employer branding scene in Asia-Pacific, and is here to shake things up.
Yes, you heard it right Universum has left Asia-Pacific… but have no fear, Fathom is here…
Based in the futuristic hub of Singapore, Fathom’s leadership team is a collective of industry veterans, packing over 50 years of combined experience and already breaking boundaries.
Michael Parsons, the fearless CEO and former APAC ringmaster at Universum, has been stirring up the employer branding pot for longer than some millennials have been alive. He’s rubbed elbows with the big dogs at Unilever, HSBC, and J.P. Morgan, and his data-first approach is so spot-on, it makes even the most skeptical CFOs weak at the knees. Mike’s not just aligning employer branding with business objectives; he’s making them dance the tango.
James Robbins, Chief Commercial Officer and ex-delivery guru at Universum, is the Gandalf of digital marketing (minus the beard, plus a killer playlist). With 23 years under his belt, he’s been crafting campaigns that make Nokia and Diageo look cooler than a polar bear’s toenails. If marketing were a video game, James would be the guy with all the cheat codes.
Averie Lim, Head of Research and former crystal ball gazer at Universum, is the Sherlock Holmes of market research (but with better fashion sense). She’s got a knack for turning mind-numbing data into “aha!” moments that’ll make you want to high-five your laptop. Multi-country projects? She juggles those like a pro circus performer on a unicycle.
Not Your “I’m Tired, I’m Going to Bed Early” Employer Branding
Forget everything you thought you knew about employer branding. Fathom isn’t here to play by the old, tired rules – they’re here to flip the script, set it on fire, and dance around the flames. Their team of industry veterans (with more experience than you can shake a CV at) is injecting a shot of adrenaline straight into the heart of talent attraction.
They’re not just talking about a fresh coat of paint on the same old strategies. They’re rebuilding the entire house, and it’s got a killer sound system. Here’s how Fathom is revolutionizing the game:
• Insights: They dive deep into data like it’s the last slice of pizza at 2 AM.
• Strategy: They craft EVPs so compelling, they’ll make your competitors weep.
• Activation: They don’t just talk the talk; we moonwalk the moonwalk.
• Tracking: They measure success with the precision of a cat plotting to knock over your coffee mug.
Why Fathom? Because Mediocrity is So Last Season
They’re not just filling a gap in the market; they’re blowing it wide open. “The talent landscape in Asia is evolving faster than fashion trends,” says Mike Parsons, CEO of Fathom and certified disruptor. “We’re here to ensure businesses don’t just keep up – they lead the pack.”
In Conclusion (Because All Good Parties Must End)
While others might be taking an extended siesta from Asia, Fathom is here to stay, exploding with expertise, innovation, and a healthy disregard for the status quo. They’re not just filling shoes; they’re building an entire new wardrobe – and it’s turning heads from Singapore to Sydney.
For more information about how Fathom can revolutionize your employer brand (and possibly your sense of humor), visit www.fathom.inc, email hi@fathom.inc, or call/WhatsApp +65 8043 9783.
About Fathom Data Labs Pte ltd
Fathom isn’t your old-school, dinosaur employer branding agency. They’re the disruptors who’ve crashed the party, armed with decades of know-how and a rebellious streak a mile wide. Based in Singapore (because they like our innovation hot and futuristic), they’re here to flip the script on how companies in Asia attract and keep the talent they actually need.
Fathom blends years of industry expertise with a hefty dose of audacity to craft employer brands that don’t just turn heads – they spark revolutions. What’s up their wizard sleeves? A potent mix of data and tech geekery, creative mischief, and a healthy disregard for the status quo. They don’t just think outside the box; they’ve repurposed it into a rocket ship to the future of work.
From dissecting your employer brand DNA to crafting stories that make people sit up and listen, Fathom is all about helping you become the workplace equivalent of that cool kid everyone wanted to hang out with in school. And yes, they’ve got the tech to back it up – not because it’s shiny and new, but because it actually gets the job done. So if you’re ready to ditch the corporate speak and build an employer brand that’s more authentic than a hipster’s vinyl collection, give Fathom a shout. They promise we won’t bite (unless you’re into that sort of thing).
This Press Release has also been published on VRITIMES